Advertise Here
Icon

Directory

IconActuaries
IconAdministration Outsourcing
IconAsset Managers
IconAssociations & Institutes
IconAuditors
IconBanking
IconBBBEE Consulting and Verification Agencies
IconBusiness Chambers
IconBusiness Process Management
IconBusiness Process Outsourcing
IconCompliance
IconConsumer Protection
IconCorporate Governance
IconCredit Bureaus
IconCurrencies
IconDebit Order Collection Facilities
IconEducation and Training
IconFAIS
IconHuman Resources
IconInformation Technology and Software Partners
IconInvestment Consulting
IconInvestment Fund Managers
IconLegal
IconLISPs
IconListed Equities
IconOmbud
IconParticipation Bond Managers
IconPolicy Administration
IconPolicy Trading
IconProperty Unit Trusts (PUTS)
IconPublications
IconRegulatory Authorities
IconStock Exchange
IconSurveys and Research
IconTraining Courses & Workshops
IconUnit Trust Fund Managers
IconWellness Programs
Image
  Subscribe To »

The Importance of an effective online campaign

Published

2019

Mon

11

Nov

As we enter the age of the fourth industrial revolution, a technological transformation driven by the internet, it seems almost unthinkable that the web would not be the preferred platform chosen by businesses of all sizes to promote and market their goods and services.

The internet has already and will continue to re-shape the way we live and work. With such an extensive reach, digital technologies cannot help but disrupt many of our existing models of business. With the advent of Inurtech and the various other emerging technologies our local financial services sector is also experiencing the synergy of it all. 

 

Online advertisement is important because its where people including financial services providers and Insurance consumer spend most of their time.

The internet has made it possible for companies of various sizes to run effective advertisement campaigns.  With detailed statistics businesses are able to determine where advertising efforts are most successful and adjust their focus accordingly. This is just one of the many benefits that you don’t necessarily have access to when it comes to other means of advertising.  There are many reasons why companies are going digital.

  • The ability to target a specific audience.
  • Creative capability and the ability to engage customers.
  • Driving traffic and creating brand awareness.
  • Flexibility to respond and adapt to incoming data.
  • Digital channels are highly cost-effective.

The options are practically limitless when it comes to your reach capabilities when you take your campaign online.

Choosing the right advertising platform for your business can have a significant impact on its online success and is therefore a very important decision. In order to be successful and grow your business, you want to reach your specific target audience and choosing the right platform is the way to do that.

Insurancegateway® has been around since 2005. The website was originally established as an independent, online, insurance and financial services information portal, covering South Africa.

The site has since grown to a multi-national, resource covering South Africa and fifteen other countries in sub-Saharan Africa. With more than a thousand directories, thousands of listings, over two million hits for the month of October 2019 and an average of a million hits every month, Insurancegateway.co.za is one of South Africa’s leading insurance resources. We have both financial service provider as well as consumer pages and cater for Short-term, Life, Retirement, Investments and Healthcare.

Talk to us to find out how we can assist you with a tailored solution that matches your specific requirements. CLICK HERE

 

 
Source: Insurance Gateway
 
« Back to previous page Print this page » |
 

Breaking News »

Allianz Risk Barometer 2020: Business interruption top peril for companies in Africa and the Middle East

9th annual survey on top business risks attracts record participation of 2,700+ experts from over 100 countries Business interruption ranks as the top risk in Africa and the Middle East and is a key challenge ...
Read More »

  

1Life highlights that growth isn’t always easy… but it’s worth it, in new brand advert

‘However you choose to grow’   Monday, 27 January 2020, 1Life, the leading direct life insurer, yesterday launched its new brand advert – ‘However you choose to grow’ – ...
Read More »

  

Cyber attackers’ home in on South African businesses

Ransomware industry flourishes in SA while business are largely unprepared for the business interruption and financial fallout of a breach   In a recent Carte Blanche episode, the investigative news ...
Read More »

  

SELECTING THE WRONG DIRECTORS FOR THE SOE AND SOC BOARDS HAS BEEN DISASTROU

By Terrance M. Booysen and peer reviewed by Jene’ Palmer CA(SA) (CGF Lead Independent Consultant)    As most South Africans eagerly awaited some reprieve from a year of constant and negative bombardment, ...
Read More »

 

More News »

Image

Healthcare »

Image

Life »

Image

Retirement »

Image

Short-term »

Advertise Here
Image
Image
Image
Image
Advertise Here

From The Glossary »

Icon

Institutional Investors:

Organisations (rather than individuals) such as unit trust companies, investment banks, pension funds, life assurers, etc.
More Definitions »

 

Advertise

 

eZine

 

Contact IG

 

Media Pack

 

RSS Feeds

By using this website you agree to the Terms of Use.
Copyright © Insurance Gateway (Pty) Ltd 2004 - 2020. All Rights Reserved.